Argan Oil, known as Moroccan oil, is the product of the Argan tree in Morocco. Due to its extraordinary properties, Argan oil is called the liquid gold in the hair care industry.
Argan Oil is easily absorbed by hair cuticles nourishing dry hair and making it bright and shiny.
This oil contains Vitamin E and Fatty Acids that softens even the frizziest hair type while maintaining its curls. It has an immediate and significant effect on hair softness.
Hair dyes with oxidant cream, especially used inappropriately, would damage the hair, but when Argan oil is added to the formula, it will penetrate the hair cortex and have a profound effect on the hair structure during and after the hair coloring process.

The advantages of Argan Oil during the coloring process:
Bright colors:
Argan Oil helps the hair cuticles be closed after the coloring process and causes the hair to become shiny, especially when dried by a hairdryer.
Those using hair dyes containing Argan Oil would have brighter hair. Since they have healthier hair, the hair dye molecules settle more uniformly on their hair.

Softening:
Argan Oil penetrates the hair cortex during the hair coloring process and makes the hair softer.

Fragile Hair Reformation:
Argan Oil penetrates the hair cortex during the hair coloring process making the hair thicker and less fragile. It helps the hair's fragile parts to be reformed. This fragility might either be at the end of long hair, or in the middle of a chemically curled or smoothed hair shaft.
Strengthening the end of the hair, especially in long hair. Women usually let their hair grow long these days. The end of the hair is the oldest part of the hair, consequently, it is thinner and more exposed to decay.
The solution that most women choose, including hairdressers, is cutting their hair. But hair dyes containing Argan Oil are so effective in this regard and increase the hair thickness significantly.
By using these kinds of hair dyes, you can have long hair with ease of mind and need not be worried about the split ends of your hair.

Higher hair dyeability:
Since the hair shaft is improved due to the use of Argan oil, the whole coloring process is improved too. Natural pigments can even become several degrees brighter. The re-pigmentation process occurs uniformly. The result would be a more stable hair color and a more uniform dyed hair from the root to the shaft.